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You make sure every pound spent on Meta, TikTok and Google comes back as real orders, at an acquisition cost that makes sense and a return on ad spend you can explain. You own campaigns end to end, from planning and tracking to daily testing and optimisation, with real budgets and decisions grounded in numbers you trust.
Experience: 2 to 5 years running paid campaigns for an e-commerce store or a direct-to-consumer brand
Why this role mattersA Beseha customer is usually looking for a supplement or a care product they can trust, and an ad is often the first thing they hear from us. Your job is to put the right product in front of the right person with honest claims that respect health-advertising policies, so our growth is built on trust rather than exaggeration.
What you will do
- Plan and run Meta, TikTok and Google campaigns (Search, Shopping and Performance Max) to hit order targets at a target CAC
- Allocate budget across channels and campaigns based on actual performance to improve return on ad spend
- Set up and audit tracking (pixel, Conversions API and GA4 events) with the tech team so the numbers behind our decisions are accurate
- Design ongoing creative tests across angles, formats and messages, and document results so we learn what actually persuades our customers
- Write clear, data-backed briefs for the content and design team so new ads build on what has already worked
- Review every ad before launch against platform policies for health products and supplements, and check any health claim with our pharmacists, to protect our accounts and customer trust
- Analyse performance by product, category and governorate, and share regular reports with actionable recommendations
- Use AI tools to speed up data analysis, ad ideation and reporting, with a human review of every output
What we need
- 2 to 5 years running paid campaigns for an e-commerce store or a direct-to-consumer brand, with real monthly budgets you were personally accountable for
- Hands-on command of Meta Ads Manager and Google Ads, plus TikTok Ads experience or a clear ability to master it quickly
- Practical understanding of tracking and attribution (pixel, Conversions API, GA4) and the ability to spot gaps between platform data and store data
- Experience planning creative tests and reading their results methodically
- Strong Excel or Google Sheets skills for performance analysis and reporting
- Clear written Arabic and good working English for platform interfaces and documentation
Nice to have
- Previous experience advertising supplements, beauty or health products, including handling ad rejections and appeals
- Familiarity with Google Merchant Center and WooCommerce product feeds
- Experience building dashboards in BigQuery or Looker Studio
- Understanding of cash-on-delivery buying behaviour in Egypt and its effect on cancellation and return rates
Your first 90 days
- By day 30You know our ad accounts and current tracking inside out, have audited the pixel, events and GA4 setup, and have shared a clear list of gaps with fix priorities.
- By day 60You have launched the first structured creative-testing cycle on at least two channels and send a consistent weekly report on CAC and ROAS per channel.
- By day 90You have a budget-allocation plan based on test results and a clear pre-launch ad review process that reduces rejections under health-content policies.
Where this can lead
- Senior Performance Marketer, managing larger budgets and more channels
- Paid Media or Customer Acquisition Lead
- Growth Manager, connecting acquisition with retention and customer lifetime value
Know someone who fits this role?
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About Beseha
Beseha is building a healthier Egypt: pharmacist-reviewed products, reliable health information, and a service that respects people. We look for different people to grow with us and grow that impact. Read our mission
