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Every day, people in Egypt ask about supplements, skincare and healthy food on social media, and a wrong answer can do real harm. You'll own Beseha's voice across our channels and make sure it's clear, useful and trustworthy. That means a thoughtful monthly content plan, responsible community management, and performance numbers you turn into decisions.
Experience: 2-4 years of hands-on experience in social media management and content creation, or equivalent practical experience
Why this role mattersAt Beseha, a single post can shape someone's choices about their health, which is why licensed pharmacists review our health content before it goes live. You'll be the bridge between the science and the everyday language people actually use. That bridge is the heart of our educational mission: customers who buy because they understand.
What you will do
- Build a monthly content plan for each platform, tied to sales goals, seasonal moments and our health-guides blog, so every post has a clear purpose
- Write and produce posts, reels, stories and carousels in plain, accurate language that explains each product and its benefits without hype or treatment claims
- Work with our pharmacists to review every health claim before it's published, so our content stays reliable and safe
- Manage comments and messages responsibly: reply quickly and kindly, and route medical questions and complaints to the right people at the right time
- Track reach, engagement, store traffic and social-driven sales, and turn what you learn into practical changes to the next plan
- Use AI tools to speed up ideas, drafts and first-pass visuals, then review every output fully for accuracy and tone
- Coordinate with the design, ads and product teams to launch campaigns and offers and to showcase Beseha's own-brand products
- Spot trends and recurring audience questions and turn them into educational content that genuinely helps people
What we need
- 2-4 years of hands-on experience managing social media accounts for a brand or online store, or equivalent practical experience
- Strong Arabic writing in Egyptian colloquial and simplified Modern Standard Arabic, with the ability to simplify complex information without losing accuracy
- Working experience with platform management and analytics tools (such as Meta Business Suite and TikTok Analytics) and reading performance reports
- Practical use of AI tools for writing, design or ideation, with a habit of checking and editing their output
- A portfolio or published examples of your content, ideally with results
Nice to have
- Previous experience with health, beauty, nutrition or pharmacy content
- Design or short-form video editing skills (Canva, CapCut or similar)
- Basic GA4 knowledge and experience linking social performance to sales
- Good written English for working with international brand content
Your first 90 days
- By day 30You know our core categories, products and audience. You've audited current account performance and agreed a clear review workflow for health content with the pharmacist team.
- By day 60You've delivered your first full monthly content plan across our platforms, backed by an approved response guide for frequent questions and comments.
- By day 90You've shared a monthly performance report showing what worked and what didn't, and built next month's plan on it with specific decisions.
Where this can lead
- Senior Social Media or Content Specialist
- Content Team Lead or Social Media Manager
- A broader path into brand management or integrated digital marketing
Know someone who fits this role?
Make a referral link with your name and send it. Anyone who applies from it is recorded as coming from you.
About Beseha
Beseha is building a healthier Egypt: pharmacist-reviewed products, reliable health information, and a service that respects people. We look for different people to grow with us and grow that impact. Read our mission
